The deal brings the two start-up stalwarts - Bansal and Ola co-founder and chief executive officer Bhavish Aggarwal - together in the backdrop of growing foreign control in this space.
'There is no doubt at all that Jio's disruption of the mobile broadband market was a turning point for India's digital economy.'
MTR re-positions its brand to cater early morning to the hungry urban young. It has launched a range of breakfast foods to pave the way for future product and brand transformation.
In fresh troubles for Nestle over safety standards of its famous Maggi noodle brand, the Uttrakhand Food Safety Department has collected samples of the 'two-minute' noodles from the company's Pantanagar plant and other places in the state.
Nestle relaunched its instant noodles Maggi in the country after satisfying the conditions laid down by the High Court.
ITC has provided retailers with leaflets to assure customers of Yippee noodle's quality and safety standards
With supporters not allowed to attend matches and even the numbers of media tightly limited, there will be no boost in business for local bars and restaurants.
Billionaire Mukesh Ambani's Reliance Industries has started a limited test use of WhatsApp to connect customers to grocery stores, days after Facebook decided to invest USD 5.7 billion in digital assets controlled by the company. JioMart, an e-commerce venture of Reliance Retail, "has already started interacting with customers on WhatsApp for grocery orders" in Navi Mumbai, Thane and Kalyan, Credit Suisse said in a report.
Nestle India said it has conducted over 3,500 tests.
Marketers need to recognise that while Indians as consumers are value-conscious, as people they are emotional. So talking to the heart makes as much, or more, sense as trying to attack the mind, says Madhukar Sabnavis.
So talking to the heart makes as much, or more, sense as trying to attack the mind. Soft selling works better than hard selling.
On the job front, Indian service providers continued to add to their payrolls and the sector witnessed the second-strongest increase in employment since March 2011.
US President Barack Obama has signed a historic bill that gives the government powers to curb advertising and promotion of tobacco products.
Unlike the race to buy airwaves by telecom companies, airports by infrastructure companies and city gas networks by energy companies, the race to develop super apps by consumer-facing companies in India has not brushed up against any regulatory issues. Officials at the ministry of electronics and information technology and at other regulators are happy they do not have to meddle in who among the Tata group, Reliance Industries Ltd, Flipkart or Paytm will manage to build an app that sweeps in customers. Unlike separate apps a customer uses on her mobile to order groceries, buy food or airline tickets or just make payments, a super app can perform all these functions.
Nestle on Monday started a market rollout of Maggi noodles.
Many multiplexes are banking on promotional offers and schemes, like a 20 per cent discount on ticket prices, free popcorn, etc, for those booking tickets online. Around 70 per cent of the total revenues of multiplexes come from ticket sales, 20 per cent from food and beverages and the remaining from on- and off-screen advertisements. While footfalls have dropped 20-35 per cent, consumers' discretionary spend has stopped as far as movies are concerned.
According to analysts, winning back consumers' trust in instant noodles won't be easy for any player.
Weeks after the second wave peaked in many parts of the country, we are rapidly forgetting what happened to our hospitals, cautions Mihir S Sharma.
A case was lodged on Saturday against Nestle India in a local court here over safety standards of its Maggi product, while actors Amitabh Bachhan, Madhuri Dixit and Preity Zinta have also been separately dragged to the court for promoting the 'two-minute' noodles brand.
'For the likes of Zomato or Swiggy or Foodpanda or similar others, the customer has been sensitised for all times to the perils of the food pack being pilfered.' 'An important matter of trust has been exposed. And that really has been the biggest downer of this entire episode,' points out marketing guru Sandeep Goyal.
iD Fresh Foods, India's largest ready-to-cook food manufacturer, is looking to create a Rs 1,000-crore business in the next five years.
Beyond 'eat something before your workout', take their advice with a pinch of salt, warns Jyoti Dabas.
The interactive vocabulary game allows a player 20 grains of rice for each correct answer. The money raised through advertising is used to underwrite rice donations. Thus it allows children simultaneously to bolster their vocabularies and help feed world's hungry children. With between 3 lakh and 5 lakh people playing it daily, it has generated 21 billion grains of rice for WFP.
SpiceJet did not provide the details of its ancillary revenue.
Osaka, 20, shot to international fame on Saturday when she defeated 36-year-old American Serena Williams at Flushing Meadows to become the first Japanese player to claim a Grand Slam singles crown.
Nestl India is preparing a blueprint for a possible relaunch.
For long, McDonald's has been riding on the affordability plank, advertising its prices that are apparently a throwback to an era. Now, it has to share the plank with India's oldest fast food giant, Nirula's when it comes to people picked from sepia tone menus. In spite of a rise in input costs, homegrown fast food chain Nirula's, which a-decade-and-a-half ago was the only one of its kind in Delhi, has slashed its prices.
Yoga acharya Shameem Akthar takes at a look at what you can do to avoid the pitfall of obesity.
How a trainee copywriter turned nto the most popular girl on the Internet.
Nestle India has tied up with five cement manufacturing units.
Parliamentary panel seeks 5-yr jail term and penalty of up to Rs 50 lakh if a celebrity-endorsed product misfires
Great ads, which have won awards have also done a great job for the clients
Ajit Balakrishnan on learning from past technology revolutions.
When a Hindi film does well in Chennai, it's time to sit up and take notice, says A Ganesh Nadar.
'These naval sailors should have been given due respect as freedom fighters.' 'February 18, 1946 should be as important as January 26 because that date changed everything.'
Indian industry snubbed Google Play's decision to cut by half its commission for developers when they make $1 million in annual revenue for in-app purchases, saying the US tech giant may continue its "abrasive & monopolistic abuse" as it owns the Android system. Google Play said Tuesday that beginning July 1 it would slash its 30 per cent billing fee to 15 per cent for developers globally when they make the first $1 million of their annual revenue.
The court also directed the police to go for arrest if required in the course of investigation in Maggi row.
The real battle for NEET abolition can take much more time and energy, observes N Sathiya Moorthy.
The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs' elbow.
Experts pick the most effective advertisements of the year.
